Have you finally decided that you need an email marketing solution?
That’s great news.
As you must have heard a gazillion times that building your email list is the key to building your business.
And, yes, it is true.
In this post, Aweber vs. Constant Contact, we will compare the two well-known names in the email marketing and automation area.
If you have not dived deep to check both of them, then it isn’t easy to decide which is the right solution for you.
In this post, we’ve compared their features so that you get clarity on which one to choose while making a purchasing decision.
Aweber and Constant Contact are almost the same, but few distinct differences make one better than the other.
Table of Contents
Best for …
Constant Contact is best for small and medium businesses who are looking to grow their email lists and enhance their email marketing strategy. The educational resources and easy-to-use user interface make it ideal for learners who are looking to excel at email marketing.
If you are interested in learning importance of email marketing check out our post Why email marketing is important?
AWeber is best for bloggers, freelancers, and small businesses who want to grow their email lists. The powerful list segmentation tools help marketers to produce personalized content and the exceptional customer support makes it an ideal choice for inexperienced marketing users.
The core differences between Aweber and Constant Contact are as follows:
If you compare AWeber and Constant Contact, they have many similar features, but there are a few distinct features. The major differences are as below.
- AWeber offers a free plan for up to 500 contacts, while on the other hand, Constant Contact offers only a 60 day trial for the USA and Canada and a 30 day trial for other countries.
- The main distinction is that Constant Contact offers an advanced plan that provides enhanced e-commerce and website creation features. On the other hand, AWeber provides limited e-commerce and landing page features.
- AWeber offers email automation as part of the Free plan and Pro plan, but Constant Contact offers automation in the advanced Email Plus plan and not on the Email plan.
Let’s compare both of them side by side.
| Aweber | Constant Contact | |
| Free Access | Free plan (500 contacts/ 3000 emails per month) |
60 days free trial |
| Email Marketing |  |
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| Email Templates | |
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| Autoresponders | |
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| Automation, tagging and segmentation | |
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| Email split testing | |
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| Rss to email | |
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| Landing pages | |
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| E-commerce features | |
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| Advanced E-commerce features | |
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| Advanced Website features | |
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| Analytics & tracking | |
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| Analytics storage | |
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| Mobile App | |
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| Image hosting storage | |
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| Webpage view tracking | |
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| Email open and click automation | |
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| 24×7 Support | |
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AWeber Overview
AWeber is an email marketing tool that is super simple to use and helps businesses and entrepreneurs to communicate effectively with their customers.
AWeber is the email powerhouse behind leading sites like ProBlogger and Social Media Examiner and industry authorities like Ann Handley and Peter Shankman.
AWeber has been around since 1998 and has been powering email engines of more than 120,000 small and large businesses worldwide.
Their service is well known for its large email template library, industry-leading deliverability, marketing automation, analytics, and live support.
Pros
- Upgradable email auto-responder which helps to automate follow-ups and delivery of newsletters
- Powerfully built auto-responders
- Extensive reporting capabilities
- Awesome customer support
Cons
- Limited data importing capabilities
- It takes some time to get used to the user interface.
Constant Contact Overview
Constant Contact provides a smarter way to enable email automation, engaging your audience, and building relationships that drive sales.
In addition to email marketing, Constant Contact provides features like setting up an online store, create a website in minutes, and create social media campaigns.
Pros
- Easy to use drag and drop editor to optimize your email templates.
- Numerous options for uploading contacts
- Huge library of learning resources
Cons
- Requires additional steps to save individual text or image block
- Limited testing abilities
Aweber Vs Constant Contact – Feature Comparision
Aweber Email Templates
AWeber allows you to choose email templates from their massive library of 700+ email templates. Their team can also help you with custom email templates for a charge.
You can also design your own email templates with the smart designer. It allows you to create customized templates using images and elements from your Facebook page, Instagram account, or AWeber landing page that you have created.
Constant Contact Email Templates
Constant Contact also provides you ample choice when it comes to email templates. They have a library of 400+ email templates to choose from.
Constant Contact enables you to create a branded email using their Branded Template Builder. It automatically gets your logo, colors, and social media links from your website.
Aweber Marketing Automation
AWeber allows you to create advanced automated email sequences using drag and drop campaign builder.
Also, you can add triggered automation depending on links your subscriber clicks or the emails they open.
AWeber integrates with hundreds of apps and services, which help to build powerful email workflows.
Constant Contact Marketing Automation
Constant Contact allows you to build different series of emails like welcome series, appointment reminders, educational series, event promotion, birthday reminders, and more.
You can send email series based on different triggers, like if the subscriber has opened the email, clicked a link or when a contact joins a list.
Constant Contact also allows you to tag email subscribers based on their interest so you can send a customized email to them.
Constant Contact integrates with an ever-growing number of apps and services to make your email marketing more robust.
Aweber Customer Support
The AWeber customer support team is available to solve your queries via phone, email, and chat.
You can contact them via phone from Monday – Friday, 8 AM – 8 PM ET. Their ticket support and live chat support is available 24×7.
AWeber also allows you to access the huge library of video tutorials and knowledge base articles.
Constant Contact Customer Support
Constant Contact support is available via phone, email, and live chat.
Phone support is available Monday to Saturday. Live chat is available Monday to Friday. They also have an active community where you can get your queries answered.
Like AWeber, Constant Contact also has an every growing library of video tutorials and knowledge base articles.
Aweber Pricing
Free plan- $0 per month
It offers 500 contacts and 3000 emails per month with few limited features.
Pricing Range is as follows
- 0 – 500 contacts: $19/month
- 501 – 2,500 contacts: $29/month
- 2,501 – 5,000 contacts: $49/month
- 5,001 – 10,000 contacts: $69/month
- 10,001 – 25,000 contacts: $149/month
- For more than 25,000 contacts: Contact the sales team
If you opt for annual plans, you can save 14.9% on the above plans.
Constant Contact Pricing
Constant Contact offers two pricing plans – Email and Email Plus – they are dependent on the number of contacts in a user’s list. With annual payment, you receive a discount of 15%.
Apart from that, prospective customers can take advantage of a free, 60-day trial, double the length of most similar solutions.
Email plan pricing is as follows:
- 0 – 500 contacts: $20/month
- 501 – 2,500 contacts: $45/month
- 2,501 – 5,000 contacts: $65/month
- 5,001 – 10,000 contacts: $95/month
- 10,001 – 15,000 contacts: $195/month
- 15,001 – 25,000 contacts: $225/month
- 25,001 – 30,000 contacts: $295/month
- 30,001 – 35,000 contacts: $315/month
- 35,001 – 50,000 contacts: $335/month
- More than 50,000 contacts: Contact the sales team
Email Plus plan pricing is as follows:
- 0 – 500 contacts: $45/month
- 501 – 2,500 contacts: $70/month
- 2,501 – 5,000 contacts: $95/month
- 5,001 – 10,000 contacts: $125/month
- 10,001 – 15,000 contacts: $195/month
- 15,001 – 25,000 contacts: $225/month
- 25,001 – 30,000 contacts: $295/month
- 30,001 – 35,000 contacts: $315/month
- 35,001 – 50,000 contacts: $335/month
- More than 50,000 contacts: Contact the sales team
The major difference between the Email and Email plus plan is the advanced features provided in the Email plus plan as below.
- Advanced Ecommerce Marketing
- Customizable Pop-up Forms
- Automated Email Welcome Series
- Automated Email Behavioral Series
- RSVP
- Surveys
- Polls
- Coupons
- Online Donations
- Dynamic Content
- New Customer Consultation
Apart from that, you have 3 users in the Email plan while you get 10 users to access the Email plus plan.
Conclusion
Which one to choose from both depends entirely upon the features that are important for you.
AWeber and Constant Contact are fully-featured email marketing solutions with robust automation capabilities. While Constant Contact offers a lengthy 60-day free trial, AWeber offers flat pricing plans and allows access to all of its features regardless of the number of contacts in a user’s database. This can allow companies with fewer contacts to use the platform without exceeding their budget.
If E-commerce and website features are valuable for you, then Constant Contact should be your choice. AWeber does have e-commerce and website features with some limitations.
If you value hands-on training, the scale is tipped in Constant Contact’s favor, as AWeber doesn’t offer in-person classes. However, AWeber excels at advanced automation and custom template development, which are important to many companies.
I hope this helps you decide which service fits your business!
If you are interested in learning more about other email marketing services checkout our Moosend Review.
Waiting for your questions in the comments below!
